ACT II – STOP ASIAN HATE

PROPOSITION : PEACE

The logo, which is made up of two entities, is explained as follows: one of the elements is the circle. Graphically this one is a reference to the art of Japanese Expressionism.

Then the calligraphic letters are also of origin of Japanese art, they mean the word « Peace« .

The Glitch effect was used to bring together the two currents of Japanese art. One ancient and the other very modern, linking the two as one can link generations through art.

PROPOSITION : START ASIAN LOVE

The reference is more than obvious with the « Stop Asian hate« .
However, we want to be a project that allows an open mind and not to force not to do this or that.

Instead of inciting to forbid, it is better to motivate in order to spread love.

So here is an idea that completely takes the stop asian hate on the form but basically we are totally in the same principle.

PROPOSITION : LOTUS

It is a symbol of purity and perfection, of strength of character (associated with a virtuous person who faces difficulties while maintaining his optimism).

The seeds are symbols of prosperity and fertility.

The lotus flower is also the symbol of love.


COLLECTION IS COMING SOON