LINE ART
The line art project starts from a desire to return to a work of craftsmanship. The concept is simple and brings together the materials that a basketball court has. Wood, nails and cotton. The playground has a strong identity in the NBA so it was natural to have a project related to that.
12.2
The Chinese New Year has always been an important event and known to everyone, even in the NBA!
A « small » number 500M is the number of fans in the Chinese community. To each their own way of paying tribute to Asian culture on this occasion, as can: Nike, Mitchell and Ness or Adidas. We said to ourselves that we could push the creativity a little more and bring our original touch, in order to honor this very rich culture.
FEEDBACK
